Fitness, health, and wellness are big right now. Never before, have so many people developed an interest in all things health and fitness related.
Men and woman everywhere are spending their weekends competing in triathlons or cycling hundreds of miles for charitable causes. It is very different from thirty years ago when the local gym was a sweaty warehouse frequented by tattooed men. Today’s gyms are a veritable playground for yummy mummies and seniors and although there are still plenty of serious muscle men in attendance, the potential for building a successful fitness business is enormous.
Today’s gyms are a veritable playground for yummy mummies and seniors and although there are still plenty of serious muscle men in attendance, the potential for building a successful fitness business is enormous.
The Right Education
You need the right experience to be able to build a successful fitness business, but do not overlook the importance of education. Clients will expect a lot more than simple advice on what types of exercise will help them achieve their fitness goals. Modern fitness trainers typically provide a more
Modern fitness trainers typically provide a more well-rounded approach to fitness and lifestyle coaching that includes diet and nutritional advice, plus a healthy dose of emotional support. With this in mind, consider whether studying for a degree in sports science or an online MSA degree from a reputable institution such as Villanova University is a smart move.
The more knowledgeable you are, the better the service you can provide. At the end of the day, clients want good value for money, so if you can provide health and nutritional advice alongside personal training, you will build a more successful business.
Create a Professional Brand
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Branding is all-important in today’s online-dominated world. It is not enough to advertise in the local gym: if you want to keep growing your client base in the long-term, build a recognizable brand online.
Maintaining a strong social media presence is vital, but remain professional at all times. Don’t flood your page with inane posts or ill-informed advice. Instead, concentrate on creating a professional, sleek social media channel full of useful information. If you provide quality, free advice people will come to you for more in-depth advice and be willing to pay for it.
Be Available
Fitness training is not a 9-5 job. Most people have to fit in their fitness aspirations around other commitments, so be prepared to work with clients at unsociable times of the day, especially if they are studying for an MSA degree online or they have young kids.
The more flexible you are, the easier it will be to build a sustainable long-term client base.
Network with Other Fitness Trainers
Although other people working in your industry are your competition, it does not mean you have to view them with suspicion. Working with clients means building a personal relationship with them. Inevitably, there will be people who are not a good fit for your skills and personality, so refer these clients on to other trainers whose skills are a better fit. Hopefully, they will do the same for you.
Starting any kind of business is a slog for the first few years, but if you approach it in the right manner and view education as an investment, you will achieve success.
