Are proteins bars good or bad?

Let's face it ... that one bar is not going to make a huge impact on your day. Bars are great for on the run. Should you have a high protein whey bar? Blah. Find a bar that fits within your budget and that you enjoy. The calories are more important than the amount of protein. People still are duped into believing you need massive amounts of protein at every meal in order to build muscle, and it's just not true - although the supplement companies are laughing all the way to the bank because so many people believe this.

The key to a good protein bar:

• should taste great
• should be within your budget
• should have a minimal impact on your blood sugar

That's it. Forget about the silly multivitamin blends and sprays and high protein, etc. I used to eat Clif Bars that had barely any protein at all before I switched to my own company's bars that have been tested at the University of Sydney and published in the Journal of the American Medical Association to be lower glycemic than a bowl of old-fashioned oats. The fact is, you need calories at regular intervals, your body only uses a few grams of protein per day for muscle, so it is less important to worry about the protein in a specific meal and more important to consider it thorughout the day. In other words, if you like a Snickers bar and it fits within your calories, grab that and then have a nice steak for dinner. Some will burn me at the stake for blasphemy but my experience is that it is getting the calories in on a regular basis that is much more important than spending three times as much money just because the label says it has more protein.